Preferred Hotels & Resorts is a unique alliance of independent and select chain hotels (over 700), making it the largest independent hotel brand created on the principle of "one brand — five collections" (Legend, LVX, Lifestyle, Connect, Preferred Residences).

The company, which celebrated its 50th anniversary in 2018, operates more than 40 offices worldwide. Thanks to the prestige of its brand and its activities on a global level, it provides strategic advantages to hotel owners, tour operators, and management companies. Preferred Hotels & Resorts supports the objectives of hotels within its network through strategic group sales, as well as sales of services for MICE tourism and leisure; offering integrated marketing solutions and services to facilitate global booking interactions, advanced distribution technologies, and personalized guest experiences.

All properties within the company's portfolio are required to maintain high standards and deliver the highest level of service in accordance with the quality assurance program of Preferred Hotels & Resorts. The I Prefer loyalty program allows travel agents to register their clients and access special rates and offers exclusive to I Prefer members.

Slogan: A Collection of Independent Hotels & Experiences

UPDATED: March 29, 2020